Three Important Factors of Web Design
From March 16, 2010

"In 2010 if your business has no Web page, you should have no business."
Bill Gates



With this famous saying, Bill Gates recently emphasized the importance of web for the entrepreneurs in the first decade of the 21st century. Today, anyone searching the Internet thinks about a trade. The development of mobile web devices also contributed the large segment of population to easily search information anywhere. Taking this as its starting point we are expecting a boom in web design. How complex is to design a website? Should I mention all possible subtopics related to the main niche of the website? How much content to include in a webpage design? This all depends on several factors associated with the features of the site. But in reality demand is rising and we need people to design websites.


Following are the three important Factors of web design.


Simplicity
It is not necessary to complicate the website interface, colors, or access to information. Also it is not really necessary to use all the functions of the website editor like Dreamweaver to create a great website. The quality of any website measured particularly on the basis of its content and not measured by the amount of special effects present or by the immensity of the information. The famous phrase "Keep it simple" truly applies to web design. For example consider one of the most visited website Google. It has a very simple design and very simple logo who greets people every time they visit Google. It does not have flashy special effects, sounds, or animations. But the content and functionality of the portal captivate millions of users daily. This is the basic rule for designing effective web pages.


Accuracy
A common and ineffective practice is to try to publish as much content as possible on the main or 'home page'. This is not necessary. It is better to design a website home page with relevant points depending upon the main topic of the website. Once the visitors interest awakened by one of the points or relevant links, they can access the internal relevant links to check the details. This gives visitor satisfaction of visiting a simple and informative website. The web design must be precise and strategically consider the location of the main links. It should have all other links giving access to various other topics based on the main topic of the website. It diversifies the content of the site and increases its density.


Density
Websites grow over the time. While we carefully plan the web content, there is always a room to add more content. The site gets updated frequently as we change the products, services, or marketing strategies. We increase the density of the website by adding multimedia content or text. This is very important to increase the density, which adds to the overall attractions of the site and therefore increases the probability of getting more visitors. For example, consider a website which provides Antique Car Models data. After two months of publication of the website, there is a steady increase of visitors. Then as a person in charge of that website you decide to offer more information and adds three points of interest: (1) Owners Associations of Antique Cars (2) Antique Cars National Events, and (3) Local Antique Car Clubs. By adding these three points of interest, you try to increase the density of the website which helps to get more traffic.


It is a fact that businesses with web presence have an advantage over those who still do not have any web presence. Access to information is becoming easier (e.g. portable multimedia devices) and nowadays it is more common to see people accessing the internet at any place to search their favorite topic. So having a good website can really help to get more exposure to your business. A webpage can be simple in design and still meet the visitors in terms of quality content.


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